For those who persistently build a better company.
Competitiveness, people engagement, deadlines and scope are issues you carry every day. By measuring work, execution and capacity, I build a top-standard management system together with you.
30 years of professional experience
25 years on management boards, 16 in advisory
Author of the BIEPE productivity method
Six situations that bring owners and investors to me
The most common reasons to call.
Every situation requires clear diagnostics, implementation and measurable results that ensure long-term stability and growth.
“We've signed a big deal. Now it has to be delivered.”
The contract is in place, but the existing organisation can't deliver it without you in every detail.
“Revenue is growing, profit isn't.”
Everyone is working harder than ever, yet less is left at the end of the year. No one knows exactly where the hours and the money go.
“A key position is empty.”
The head of operations, sales or delivery has left, and the knowledge went with them. The business won't wait for you to find a replacement.
“Everything goes through me, and I don't know who is really doing what.”
The company has grown, every decision waits for you, and decisions about people are made on gut feeling.
“We've acquired a company. Now it needs to be put in order.”
An investor or new owner in the first months after the acquisition: what's needed is a true picture of the situation and a firm hand in operations.
“It's time for the next move.”
Grow, sell, hand over to management or stay. The decision keeps being postponed because the company isn't ready for any of them.
Services
Tailored solutions focused on measurable business improvement.
Every service has a clear starting point, implementation and measurable results that ensure long-term stability and growth.
Productivity optimisation
Establishing clear key performance indicators (KPIs) that enable faster decision-making and better control.
Business process optimisation
Removing bottlenecks and unnecessary steps to make operations more efficient and predictable.
Approach
Three key advantages.
The work starts with a thorough analysis, continues with actionable steps and ends with measurable results.
Analytical diagnostics
No one-size-fits-all solutions: I start the work with a thorough analysis of your current situation and processes.
Practical, applicable solutions
The focus is on actionable steps and a clear methodology, without unnecessary theory.
Measurable, sustainable results
Every change is aimed at clear indicators (KPIs) and the long-term efficiency of the business.
Results
What working together looks like in practice
The starting point is always the same: work that is measured. Let clients speak about the collaboration themselves.
“Today I once again have the desire and motivation to work, I see the light at the end of the tunnel and I'm thinking about further growth.”
“Besides being an experienced and excellent consultant, mentor and manager, Zoran was both a compass and a tailwind for me.”
“Through mentoring I learned to think more proactively, to set priorities and responsibilities more clearly, and to make decisions with greater confidence.”
“In 2024 I went through a business crisis after 20 years in business. I engaged Zoran to help me with productivity. He helped me shed light on what I couldn't see myself, and after only 5 sessions I received advice, support and motivation, as well as a plan for the way forward.”
First-hand
Different industries, the same approach
Watch short video conversations with clients and hear their impressions of working together.
Zoran Šimunić,
Managing Director, Naše klasje d.o.o.
Marija Lovrić, PhD,
Managing Director, BICRO BIOCentar d.o.o.
Nataša Kapov Kostovski,
Managing Director, TERREN
Strategic Advisor, Coach & Author of the BIEPE Method
Zoran Soukup
25+ years of management experience | Productivity and Organisational Transformation Expert
He is a strategic advisor and coach to owners and management boards, focusing on productivity, organisational effectiveness and organisational transformation, and the author and implementer of the BIEPE method.
He works with organisations at both strategic and operational level: introducing productivity systems, change management and interim leadership, organisational redesign, talent assessment, and productivity optimisation in mergers and integrations.
Twenty-five years in leadership positions, from commercial and sales leadership to management board and regional responsibility, including opening markets outside Croatia and long-standing collaboration with leading global brands.
LinkedIn profile →How I work
Three things worth knowing before our first meeting
A proposal after two meetings
First meeting: your situation. Second: a concrete proposal with scope, timeline and expected results. You decide with the full picture, without months of introductory talks.
Sixty thousand hours of experience
Thirty years means around sixty thousand working hours on management boards and in advisory. The situation you are seeing for the first time is most often one I have already led through to the end — and that shows in the very first conversation.
Leading on data, not on gut feeling
What gets measured gets seen; what gets seen can be managed. When everyone knows what is expected of them and how it is tracked, engaged people grow, passivity has nowhere to hide, and you make decisions about people calmly. A company run this way works just as well when you are not in the room.
Contact
Ready to build a better company?
Book a no-obligation introductory call where we will analyse your current challenges together and define the first steps towards greater productivity.
- Company
- Soukup Advisory d.o.o., Zagreb
- info@soukup-advisory.hr
- View